Multiply wins 'Best use of AI' at the 11:FS awards!

We’re excited to share that Multiply has won the 2024 11:FS Award for Best Use of AI!

What This Win Means for Multiply

This award marks a major milestone in our mission to transform financial advice with AI. 
Multiply’s platform is changing how financial advisers work—helping them serve more clients, reduce administrative tasks, and enhance the client experience with personalised, real-time solutions.

Why We Won

The judges described our approach as “transforming the financial advice space.”

Our entry highlighted the impact of integrating generative AI into our platform. This update allows financial advisers to automate up to 80% of admin tasks, saving 4–6 hours per complex client review. Multiply stands out by fully automating annual reviews for simple cases, freeing advisers to focus on complex, high-value clients.

We’ve proven that AI can be both user-friendly and effective in delivering compliant, personalised advice. Our platform enables institutions to serve up to 3x more clients without increasing their workload.

What’s Next for Multiply?

We’re excited about what’s to come in AI innovation and will continue applying the latest technologies to help advisers and their clients.


Thank you to the 11:FS team for recognising our innovation, and congratulations to all the other nominees. We look forward to shaping the future of financial services with AI.

Leave a Comment