--- title: Multiply and Scottish Widows proof of concept on next-gen digital pension guidance description: Multiply partners with Scottish Widows to revolutionise pension guidance through AI-driven personalisation, aiming to make quality pension support accessible and enhance user experience. image: https://blog.multiply.ai/hubfs/Scottish%20Widows.png --- [![Multiply Logo](https://blog.multiply.ai/hs-fs/hubfs/Multiply-Logo-White.png?width=660&height=173&name=Multiply-Logo-White.png "Multiply Logo")](http://Multiply%20AI%20Limited) Open main menu Close main menu [tech](https://blog.multiply.ai/tag/tech) [news](https://blog.multiply.ai/tag/news) [press release](https://blog.multiply.ai/tag/press-release) [homepage](https://blog.multiply.ai/tag/homepage) # Multiply and Scottish Widows proof of concept on next-gen digital pension guidance ![Lee Brooks](https://blog.multiply.ai/hs-fs/hubfs/Lee-Brooks.jpg?width=45&name=Lee-Brooks.jpg) [Lee Brooks](https://blog.multiply.ai/author/lee-brooks) [twitter icon](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.multiply.ai/multiply-partners-with-scottish-widows) [facebook-f icon](http://www.facebook.com/share.php?u=https://blog.multiply.ai/multiply-partners-with-scottish-widows) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.multiply.ai/multiply-partners-with-scottish-widows) ![Multiply and Scottish Widows logos](https://blog.multiply.ai/hubfs/Scottish%20Widows.png) *London, 29 October 2024 -* [Multiply](https://www.multiply.ai/), a multi-award-winning algorithmic and AI platform for financial advice, is partnering with [Scottish Widows](https://www.scottishwidows.co.uk/), a UK leader in pensions and insurance.  The Proof of Concept (PoC) is a direct result of Multiply’s progression through the Lloyds Banking Group [Launch](https://www.linkedin.com/posts/david-mcleay-29a877_super-excited-to-announce-our-launch-2024-activity-7219341925839970304-aQlJ?utm_source=share&utm_medium=member_desktop) programme. Launch is a collaborative innovation programme offering rapid experimentation with access to subject matter experts. Multiply’s success in the programme highlights the potential of innovative technologies to transform the pensions landscape.  Together, Multiply and Scottish Widows will be aiming to revolutionise pension guidance through algorithmic AI-driven personalisation and an enhanced user experience. This PoC aims to address the growing demand for accessible, personalised pension support. By combining Multiply's expertise in digital wealth management with Scottish Widows' deep insights into customer needs in the pensions market. This partnership will be exploring the unique complexities of retirement planning and what that means to customers. [Vivek Madlani](https://www.linkedin.com/in/vivek-madlani-dipfa-a48321a5/), CEO of Multiply, stated, “This partnership seeks to make quality pension guidance accessible for all. Our advanced, personalised tools aim to give customers better insight and control, to plan confidently for the future.” For more information, please contact [Lee Brooks](mailto:lee@multiply.ai)at Multiply. ### Leave a Comment ## Related Articles [![Multiply Annual Reviews](https://blog.multiply.ai/hubfs/Multiply%20Annual%20Reviews%20(1).png)](https://blog.multiply.ai/transform-your-annual-review-process-with-multiplys-ai-driven-solutions) [homepage](https://blog.multiply.ai/tag/homepage) [annual-reviews](https://blog.multiply.ai/tag/annual-reviews) ### [Transform your annual review process with Multiply’s AI-driven solutions](https://blog.multiply.ai/transform-your-annual-review-process-with-multiplys-ai-driven-solutions) ## Save 4-6+ hours per case. At [Multiply](https://www.multiply.ai/), we know annual reviews can be a time-consuming challenge for financial advisers. From pre-meeting prep to compliance checks, the... ![Lee Brooks](https://blog.multiply.ai/hs-fs/hubfs/Lee-Brooks.jpg?width=45&name=Lee-Brooks.jpg) [Lee Brooks](https://blog.multiply.ai/author/lee-brooks) [Read More](https://blog.multiply.ai/transform-your-annual-review-process-with-multiplys-ai-driven-solutions) [![](https://blog.multiply.ai/hubfs/11FS%20Awards.png)](https://blog.multiply.ai/multiply-wins-best-use-of-ai-at-the-11fs-awards) [success](https://blog.multiply.ai/tag/success) [news](https://blog.multiply.ai/tag/news) [business](https://blog.multiply.ai/tag/business) [homepage](https://blog.multiply.ai/tag/homepage) ### [Multiply wins 'Best use of AI' at the 11:FS awards!](https://blog.multiply.ai/multiply-wins-best-use-of-ai-at-the-11fs-awards) We’re excited to share that [Multiply](https://www.multiply.ai/) has won the [2024 11:FS Award](https://www.11fs.com/awards2024) for Best Use of AI! ![Lee Brooks](https://blog.multiply.ai/hs-fs/hubfs/Lee-Brooks.jpg?width=45&name=Lee-Brooks.jpg) [Lee Brooks](https://blog.multiply.ai/author/lee-brooks) [Read More](https://blog.multiply.ai/multiply-wins-best-use-of-ai-at-the-11fs-awards) ![Multiply-Logo-White](https://blog.multiply.ai/hs-fs/hubfs/Multiply-Logo-White.png?width=200&height=52&name=Multiply-Logo-White.png "Multiply-Logo-White") #### Company - [About us →](https://www.multiply.ai/about-us) - [Careers →](https://app.welcometothejungle.com/companies/multiply) - [Blog →](https://www.multiply.ai/blog) #### Products & Services - [Annual reviews →](https://www.multiply.ai/use-cases/annual-reviews) - [Scaled advice →](https://www.multiply.ai/use-cases/scaled-advice) - [Retirement advice →](https://www.multiply.ai/use-cases/retirement-advice) #### Legal - [Terms and privacy →](https://www.multiply.ai/legal/privacy-policy) #### Contact - [Contact us →](https://www.multiply.ai/speak-with-us) Multiply is a trading style of Multiply AI Limited. Our Companies House register number is 10470734 and our Registered Office is: 24 Arlington Square, London, England, N1 7DP. Copyright © 2024 Multiply, All rights reserved. [Follow us on LinkedIn](https://www.linkedin.com/company/multiply.ai/) [Follow us on Facebook](https://www.youtube.com/@multiplyai) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Lee Brooks", "url" : "https://blog.multiply.ai/author/lee-brooks" }, "dateModified" : "2024-12-03T13:08:44.670Z", "datePublished" : "2024-12-03T13:08:43.000Z", "headline" : "Multiply and Scottish Widows proof of concept on next-gen digital pension guidance", "image" : [ "https://blog.multiply.ai/hubfs/Scottish%20Widows.png" ], "mainEntityOfPage" : { "@id" : "https://blog.multiply.ai/multiply-partners-with-scottish-widows", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.multiply.ai/hubfs/Multiply-Logo-White.png" }, "name" : "Multiply AI Limited" } } ```